Relevent is the world’s leading privately-owned commercial partner with a dedicated focus on international football. We work with leagues, governing bodies, and other properties selling media, sponsorship, and licensing rights. Relevent has earned a reputation for building creative and bespoke partnerships with the top leagues that maximize the quality, excitement, and interest for fans while delivering value to all stakeholders, including clubs, media companies, brand partners, and more. Our approach and dedication has helped us build the most expansive portfolio of premium properties in football, all in long-term, multi-region commercial partnerships.

In 2025, Relevent won a landmark mandate to represent the UEFA men’s club competitions global media and sponsorship rights for the 2027-2033 cycle. The partnership marks a new era for UEFA and the clubs, not only as its first global commercial rights sales partnership since the formation of the UC3 — the joint venture between UEFA and the ECA — but also as the first change in global agency partner since the creation of the Champions League more than 30 years ago. Our other market-leading partnerships in football include LALIGA North America, a 20-year joint venture with LALIGA for North and Central America, a 17-year partnership with Bundesliga for the Americas, the Premier League Summer Series event platform in the United States, a media rights, content, and marketing partnership with the EFL across the Americas, and a previous partnership with UEFA to represent its men’s club competition media rights in the United States from 2024-2027.

Far more than a traditional broker for commercial rights, Relevent provides our partners with a full-service platform for premium football properties committed to expanding and innovating internationally. We’ve consistently delivered record-breaking media rights and sponsorship agreements for our partners through a combination of deep market knowledge, strategic relationships, and financial investments of our own capital. Beyond our rights commercialization capabilities, Relevent is the premier football event organizer in the United States and has more than a decade's experience in building, organizing, and operating high-profile football matches and tournaments in North America and Asia, including the men’s, women’s, and youth International Champions Cup events.